Course Description
This 1-day course presented by Aesthetic Medical Educators Training will teach the participants about the requirements needed for a medical aesthetics practice including: legal issues, FDA-compliance, and documentation (practice forms and consent forms). The instructor will explore various effective and proven marketing strategies and tools to attract new clients. Participants will interact with each other (role-play) and learn how to effectively consult with a prospective client, ‘close’ the client and present the various payment options. The student will learn new office procedures and will learn to train supporting staff. The instructor will elaborate on cost-effective ‘collective’ marketing, correct pricing, and boosting collections!
Course Objectives
Learn the legal issues and FDA-compliance issues
Learn how to protect yourself – Liability Insurance & Accurate documentation
Learn how to EFFECTIVELY market their Aesthetic Medicine Practice and attract New Patients
Learn new office procedures to be integrated
Learn how to train their supporting staff effectively
Learn how to consult with a prospective client, set up an individualized plan and collect cash (‘closing’ procedures)…all professionally!
Learn about correct pricing
Learn about the various payment options for the client
Learn to limit expenses through ‘collective’ marketing strategies
Class Agenda for The Business of Aesthetic Training
9:00 Introduction and Welcome to The Business of Aesthetic Training
9:15 Legal Issues and FDA-compliance
9:45 Liability Insurance & Accurate Documentation
10:30 Break
10:45 Effective Marketing Strategies to Attract New Clients
- Advertising & Direct marketing: Do’s & Do NOT’s
- Referral Business (internal & external)
- Marketing materials, tools, TV-ads
